Keep The Cowboy Alive
Ask: Promote the new Surface Mount Hidden Door with a limited budget and team.
Idea: Our potential customers are people who want a hidden room/secret door to escape to. A personalized getaway in your own home that can transport you to your happy place.
Execution: Video Ad, Digital Paid Ads (My roles included guiding set design, wardrobe, talent direction, framing, photography, editing, location scouting, more)
Working with a limited budget, team, and resources, I knew I was going to need to wear many hats. But being able to step behind the camera and ensure every detail felt authentic allowed me to capture the vision exactly as I'd imagined it from conception. It was a full-circle creative experience, where no element was left to chance.
Photos I took or art directed:
Product Catalog 2026
Goal: Turn the previous years’ comprehensive catalogs into an overview of our biggest projects and most popular doors that customers can look at for inspiration and ideas instead of being bogged down by technical terms and endless measurements.
See the full catalog here. <3
Social posts you just can’t look away from:
Social graphic as a title card to a carousel showcasing a Dungeons and Dragons secret lair room we built.
Used for organic and paid. Grid animation showcasing a variety of doors we have on tap!
Snoopy illustration for organic social. Murphy Doors are perfect for your needs in every universe. Illustrated on procreate.
Sparkle door for organic social to celebrate the holidays (Twilight Season aka autumn)
Inspiring/aesthetic text posts for organic social
Text post for organic social.
Teaser product announcement for organic social
Showcasing our most popular paint grade colors for organic social
Showcasing our most popular paint grade colors with elegance and precision. On organic social.
Helping our customers visualize every Murphy Door possibility with a new paint color combo every week.
Nosferatu reaching through the Dutch Pantry Door just in time for Halloween on organic social.
Prime Day - Stop Motion Ad
Problem: Come up with a scroll-stopping social ad that highlights how easy Amazon can make your Murphy Door dreams come true.
Idea: Stop motion/collage inspired video that pushes bounds of reality by focusing on craft.
Awkward Family Photos
Portraits are taken every year of each department to be placed within the company’s booth at the annual IBS conference. You can do anything with a little Photoshop.
Before
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After
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Loyalty Giftcards
Giftcards placed in gift boxes for customers that have already received their orders as a thank you gesture where they are encouraged to gift the cards to friends and family.
Hardware Box Redesign
Problem: Previous boxes were visually overloading with repetitive and irrelevant information. No clear visual hierarchy or direction.
Solution: Back to basics approach. Clear sense of branding that separates our kits from others on retailer shelves and doesn’t overwhelm customers receiving their boxes in the mail.
5 Star Review - Illustrated Door Animation
Problem: Share our best reviews to garner community trust and build confidence with potential customers.
Idea: Animate a door being drawn in to emphasize how customizable and “made to fit in your home” the doors really are. Illustrated on procreate. Used for paid and organic social.
Spice Rack Pantry Door
Ask: Promote new product, Spice Rack Pantry Door
Idea: Attract kitchen enthusiasts to the door of their dreams. In a world with Murphy Door, your life is just made easy.
Execution: We could go back to the 60s without the rigid gender roles. Murphy Door can provide a door for whatever your dynamic at home is. Included Digital Paid Ads and Organic Videos and Static.
Photos I took or art directed:
