Spruce Business Cards

I created business cards for a local small business specializing in outdoor gear restoration and laundering. Choosing from iconic landscapes as imagery echoes what Spruce founder Julia Sasine says was part of what sparked this business: “I’d rather care for what I already have then spend money on something new.” Outdoor enthusiasts (aka potential customers) share similar sentiments when it comes to being land stewards. Clean, bold, and minimal typography, imagery, and color palettes speak to the company’s approach to services and its presence online.

We landed on using Sundial Peak because of its locality, widespread familiarity, and watershed status that symbolizes freshness, clarity and cleanliness.