Product Catalog 2026
Goal: Turn the previous years’ comprehensive catalogs into an overview of our biggest projects and most popular doors that customers can look at for inspiration and ideas instead of being bogged down by technical terms and endless measurements.
Social posts you just can’t look away from:
Social graphic as a title card to a carousel showcasing a Dungeons and Dragons secret lair room we built.
Used for organic and paid. Grid animation showcasing a variety of doors we have on tap!
Snoopy illustration for organic social. Murphy Doors are perfect for your needs in every universe. Illustrated on procreate.
Sparkle door for organic social to celebrate the holidays (Twilight Season aka autumn)
Inspiring/aesthetic text posts for organic social
Text post for organic social.
Teaser product announcement for organic social
Showcasing our most popular paint grade colors for organic social
Showcasing our most popular paint grade colors with elegance and precision. On organic social.
Helping our customers visualize every Murphy Door possibility with a new paint color combo every week.
Nosferatu reaching through the Dutch Pantry Door just in time for Halloween on organic social.
Prime Day - Stop Motion Ad
Problem: Come up with a scroll-stopping social ad that highlights how easy Amazon can make your Murphy Door dreams come true.
Idea: Stop motion/collage inspired video that pushes bounds of reality by focusing on craft.
Loyalty Giftcards
Giftcards placed in gift boxes for customers that have already received their orders as a thank you gesture where they are encouraged to gift the cards to friends and family.
Hardware Box Redesign
Problem: Previous boxes were visually overloading with repetitive and irrelevant information. No clear visual hierarchy or direction.
Solution: Back to basics approach. Clear sense of branding that separates our kits from others on retailer shelves and doesn’t overwhelm customers receiving their boxes in the mail.
5 Star Review - Illustrated Door Animation
Problem: Share our best reviews to garner community trust and build confidence with potential customers.
Idea: Animate a door being drawn in to emphasize how customizable and “made to fit in your home” the doors really are. Illustrated on procreate. Used for paid and organic social.
Product Photography — Shot on Sony A7
