It’s Not Magic, It’s Murphy Door
Our team was tasked with promoting our most accessible product: the Unassembled Murphy Door Quick Kit. Self-proclaimed DIY-ers are up to any task and our kits make the process a breeze. Leaning into the “cottage core” aesthetic drives home the idea that your dream home is just an afternoon of work away. We decided on creating a stop-motion ad to highlight how life magically gets easier with a Murphy Door. But at the end of the day, it’s not magic, it’s just Murphy Door.
Creative Director: Kenneth Merrill
1st AD: Nefi Alulema
Art Director: Stephanie Morales
Videography: Kenneth Merrill, Nefi Alulema
Social Content Assistant: Shannon Jones
Photography: Kenneth Merrill, Stephanie Morales
Lighting: Kenneth Merrill, Nefi Alulema
Wardrobe: Stephanie Morales
Set Design: Nicole Jensen, Stephanie Morales
Casting: Stephanie Morales
Hair/Makeup: Kelli Johnson
Talent: Ellen Young
Photography Highlights
Team USA x Murphy Door
Our Social Media Manager asked if I could somehow make the company logo to resemble the USA Men’s Soccer Team emblem during the World Cup. What started as a simple social organic post piqued our leadership’s interest so much that they decided to make hats of of the design.
Keep The Cowboy Alive
Our team was tasked with promoting the new Surface Mount Hidden Murphy Door. We know our potential customers are people who want a hidden room/secret door to escape to – a personalized getaway in your own home that can transport you to your happy place. This ad contrasts the mundane of everyday with the freedom of transporting to your happy place all with the help of your hidden room, made possible with a Murphy Door.
Creative Director: Kenneth Merrill
Art Director: Stephanie Morales
Videography: Kenneth Merrill, Nefi Alulema
Social Content: Nefi Alulema, Liz Hall
Photography: Kenneth Merrill, Stephanie Morales
Lighting: Kenneth Merrill, Nefi Alulema
Wardrobe: Heather Gaither
Set Design: Nicole Jensen
Casting: Kenneth Merrill, Stephanie Morales
Talent: Jason Jerell
Photography Highlights
Murphy Door Product Lookbook 2026
With the end of 2025 approaching, I pitched the idea of revamping the brand’s product catalog completely to better meet the needs of our consumers. Instead of just replacing imagery from last year’s template, I wanted to turn the amazing accomplishments of our R+D and production teams into a beautiful and comprehensive lookbook that customers can look to for inspiration and ideas instead of being bogged down by technical terms and endless measurements.
See the full catalog here.
Social Organic
Featured Carousel inspired by Street Fighter & nostalgia
Social graphic as a title card to a carousel showcasing a Dungeons and Dragons secret lair room we built.
Used for organic and paid. Grid animation showcasing a variety of doors we have on tap!
Snoopy illustration for organic social. Murphy Doors are perfect for your needs in every universe. Illustrated on procreate.
Sparkle door for organic social to celebrate the holidays (Twilight Season aka autumn)
Showcasing our most popular paint grade colors with elegance and precision. On organic social.
Inspiring/aesthetic text posts for organic social
Text post for organic social.
Teaser product announcement for organic social
Showcasing our most popular paint grade colors for organic social
Helping our customers visualize every Murphy Door possibility with a new paint color combo every week.
Nosferatu reaching through the Dutch Pantry Door just in time for Halloween on organic social.
Christmas Records
Prime Day - Motion Ad
5 Star Review: Illustrated Door Animation
Photoshop Magic: Awkward Family Photos
Before
Before
After
After
Loyalty Giftcards
Giftcards placed in gift boxes for customers that have already received their orders as a thank you gesture where they are encouraged to gift the cards to friends and family.
Spice Rack Pantry Door
To promote our new product, the Spice Rack Pantry Door,. we wanted to attract kitchen enthusiasts to the hidden door of their dreams. We went back to the 60s without the rigid gender roles to visualize a world where everything is perfect at home, including your pantry. Murphy Door can provide a door for whatever your dynamic at home is.
Creative Director: Kenneth Merrill
1st AD: Nefi Alulema
Art Director: Stephanie Morales
Videography: Kenneth Merrill, Nefi Alulema
BTS/Social Content: Liz Hall
Photography: Kenneth Merrill, Stephanie Morales
Lighting: Kenneth Merrill, Nefi Alulema
Wardrobe Stylist: Bear Wilson
Hair/Makeup: Kelli Johnson
Set Design: Nicole Jensen
Casting: Kenneth Merrill
Talent: Janey Feller, Daniel Hallerman
Photography Highlights
Digital Content - Organic + Paid
